🎨 The Infographic Episode

At long last, the infographic episode is finally here.

“But Brian, aren’t you repurposing other peoples’ work because you’re busy gearing up for MJBiz and MJ Unpacked next week?”

Hey. Shut up.

🕺🏻

🩺 A reminder on why we like cannabis

There has been a renewed discussion around the merits of cannabis - specifically how it stacks up against the merits of alcohol.

Short answer: 

Worldwide alcohol deaths per year: 2.8 million

Worldwide cannabis deaths, ever: 0

Here are more salient reasons to embrace the plant: 

🐘 (Industry) size matters

The United States is the largest cannabis market in the world - new states come online every year, and new licenses are issued every other month.

How much market opportunity is actually out there?

Pay special attention to the relative growth of the adult-use market - which does not require a doc recommendation, and, as a result, is inherently more prevalent - compared to the medical market.

(Personally, I think all cannabis use is medical in some capacity - just semantics)

🍬 But, what form factor?

One of the most meaningful contributions to the dazzling growth of the cannabis industry over the last several years has been the proliferation of form factors.

These days, many, many people have initial cannabis experiences WITHOUT smoking flower. They can vape, which is more discrete. They can eat a gummy, which is even more discrete. Tinctures. Topicals. Suppositories, if that’s your thing.

Which categories have experienced the most promising growth of late?

(Big disclaimer in the Headset chart below - this looks at growth of a category over time, by percent. Beverages still make up a teeny portion of the overall mix, but they grew a lot against a small base. Flower is still a relatively massive category). 

🍁 Oh, Canada!

Our friends up north are, it seems, more progressive in their regulations of cannabis. Federal legalization means credit card payments and broad acceptance of cannabis retailers (though I hear it’s still a bit of a bureaucratic mess).

The growth between 2018 and 2020 is telling, as that’s when the plant was given the okay. It was also when canna tech companies started getting good and facilitating more efficient sales.

🙄 And, finally, some levity

This nonsense still exists in the world - straight outta 1950, eh?

(I thought they might be Onion-type infographics, but they’re not)

📚 tl: dr

• Infographics

• Vegas next week - reach out to say hi in person

• It is Friday